play hard. wear soft.


It all started with a goat.

His name is Hairy. He’s a bearded goat that never grew a beard and thinks he’s a horse. Even though he’s had multiple broken legs and a few goat concussions, he still goes hard running with the horses because it’s the only life he knows.

It may seem funny, but we’ve taken serious inspiration from Hairy’s attitude. At beardedgoat, we believe that “extreme” is more than just a way to define certain sports. It also describes a way of life. It’s how we choose to live…on the water, mountains, roads and trails, but never taking life too seriously.

beardedgoat…Play Hard. Wear Soft.




We build clothing for the outdoor athlete